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TAKE CONTROL OF THE SALE

A sale is the fuel that drives any business. Without sales, there is no need for products, facilities, equipment, staff, or managers. Without sales, we have no business!

But in today’s business environment, making the sale is no easy task. Customers are more demanding, better informed and increasingly concerned about maximizing value for their dollar. Competition is tougher. Market needs are changing. New products are being introduced every day. Technology is altering traditional selling methods.

For today’s sales professional, the pressure to make the sale has never been greater. To succeed in this climate of higher expectations, the sales professional must take control of the sales process to maximize their personal performance.

In Take Control of the Sale, Wayne Forster provides practical, proven strategies and techniques that will enable you to meet your sales goals and make more money. Tapping into his own personal selling experience and his years of training and coaching sales professionals in a wide variety of industries, Wayne reveals the secrets of selling success he’s discovered. You’ll learn his exclusive Responsive sales approach that turns the traditional “us vs. them” sales process into a win-win scenario for both buyer and seller.

Take Control of the Sale will show you how to:
• Recruit more prospects and get more appointments.
• Quickly establish rapport with the customer.
• Uncover customer needs.
• Powerfully present your products and services.
• Overcome customer concerns and seal the close.
• Increase the dollar value of each sale.
• Strengthen the customer relationship and encourage repeat business.

Take Control of the Sale is designed for:
• Corporate sales representatives
• Independent sales professionals
• Direct sellers


CREATE A HIGH-POWERED SALES TEAM

Sales generate the revenues essential to operate and achieve financial goals. They serve as a measurement of both market position and customer satisfaction. Maximizing sales, therefore, is obviously a primary business goal.

Offering competitively priced, high quality products and services is key to maximizing sales. But it’s often not enough. A business must also have a highly motivated, performance-oriented sales team that takes advantage of every opportunity to make a sale.

But how to you create that motivated, high performance team? How do you get your sales staff to take advantage of every selling opportunity? And how do you do it in a way that also maximizes customer satisfaction and retention; that doesn’t scare the customer off?

That’s what Wayne Forster’s Create a High-Powered Sales Team is all about. To show sales managers, general managers and small business owners how to create a motivated, high powered sales team that maximizes sales revenues for their operation. To show them how to get their team to want to use the selling approaches and techniques they’ve been trained to use. And to sell in a way that creates a “win” for everyone – maximizes sales for the business, maximizes job satisfaction for the employee, and – most importantly – maximizes benefits for the customer!

Create a High-Powered Sales Team will:
• Outline the 4 main reasons why salespeople don’t perform on the job.
• Show you how to identify why someone isn’t performing and what to do about it.
• Indicate the 8 things that motivate people to perform at their best.
• Explain the power of ownership and personal control in motivating performance.
• Reveal the relationship between employee satisfaction, customer satisfaction and selling performance.
• Discuss attitude and its influence on selling performance.
• Show you how to change negative attitudes towards selling.
• Outline the manager’s role in building a high performance sales team.
• Show you how to keep your sales team motivated.

Create a High-Powered Sales Team is designed for:
• Sales managers
• General managers
• Business owners

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